Book Paul For Your Event

Trust is the secret ingredient of high performance organizations. Dr. Zak describes the science and applications of a management tool he developed called Ofactor that has been used by numerous organizations to increase trust between colleagues and improve the bottom line. It is based on the latest brain science developed in his lab. He describes an eight step trust-boosting program that every organization can use. In a surprising twist, he shows why high trust organizations have happier and healthier employees. It’s not rocket science, but it is neuroscience.

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Is there a “buy button” in the brain? This engaging talk describes why people not only watch ads, but will change their behavior in response to ads. It describes pioneering by Dr. Zak that has established the scientific basis for neuromarketing. He describes how he applied the science to guide high-profile ad campaigns ranging from super bowl commercials, to the 2014 Winter Olympics, to save driving public service ads, to information operations for the U.S. Department of Defense. This talk also reveals why there are puppies in toilet paper commercials. Throughout this talk, Dr. Zak provides specific ways to apply the principles of neuromarketing to your business.

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Evolution does not promote happiness. Most creatures live on the edge of survival and do whatever it takes to get through another day. Yet, many human beings seek to be, and often are, happy. How did that happen? Dr. Paul Zak’s discovery that oxytocin functions as a moral molecule, led him to investigate the biology of happiness. His experiments show that oxytocin significantly improves happiness and health. He then used himself as a test subject to “hack” his happiness. This engaging and practical talk shows how we can embrace our biology to live better, healthier, and happier lives.

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